So, the New Year is upon us again and we are all making or have already made a lot of resolutions. Are there any related to your business there? You may be looking at your marketing strategy and wondering where RP fits into everything, especially if you haven't had experience producing one to date.
There are some simple rules for producing a best press release distribution service that will make your business stand out and elevate your profile at the same time. Social media has not replaced good public relations, it is simply a side dish! So where to start ...
First of all, what do you want to promote? Every business has something to sing about, be it a new product or service, new staff who have joined the business, or acquisitions, the list is endless.
Second, who do you want to target? Do you want everyone to hear your news or a few? By finding out who your target audience is and where they meet, it will be easier for you to write and produce your press release.
Third, write your story. In addition to providing information on what you want to promote, include relevant background information that can help publishers, such as how long you've been in business, the type of business you run, or the industry in which you operate. Also include details of key people within your business. It may seem irrelevant to you, but it makes the life of an editor or journalist much easier if you have all the information at hand and increase your chances of publication.
Fourth, delivery times are important. If you have news that you can't wait to get across to the world, then it's worth remembering that most posts have a turnaround time that can range from one day to several months, depending on how often they post. Newspapers and Internet sites will have a much shorter turnaround time, but industry publications will in many cases be published monthly. It's worth remembering if you plan to promote limited time offers.
Finally, don't be discouraged. Most posts are flooded with press releases every week, so it's important to focus carefully and also cultivate relationships with the journalists who work there. It might not get published exactly where you expected, but it's likely to get picked up somewhere, the key here is to not give up!