Marketing has been and is an important and indispensable field in the context of the open economy and increasing competition among businesses today. The view website in Marketing is not only important in the activities of businesses but at the same time has a great influence on consumers. Not only that, view website in Marketing also plays an indispensable role in society. So, what are the roles or importance of Marketing? Let's find out with me in the article below.

Marketing Basics

The concept of marketing has many interpretations. However, in a simple and easy to understand way, marketing is a bridge that helps connect the supplier of goods and services with those who are in need of those goods and services.

Marketing includes all activities that help consumers know and make choices about products, services or brands. Besides, marketing also helps maintain consumers' interest in the goods and services being marketed. Such as view website.

The role of Marketing for modern businesses

In fact, in addition to product production activities, all business activities on the market of enterprises are marketing activities from forming ideas to produce goods to researching and creating products and packaging. Brands and activities until the product is marketed. Advertising, promotion, pricing and distribution are the basic functions of Marketing. Thanks to Marketing, businesses can get customers from which to sell products for revenue and profit.

Marketing helps the business to be able to survive in the long term and firmly in the market because it provides the ability to adapt to the changes of the external market through the process of market research and adapting to it. The success of businesses depends on view website whether they can provide the market with products that the market needs, in accordance with the wants and ability of consumers to buy or not.

The benefits of marketing help create a connection between the production activities of enterprises and the market in all stages such as seeking market information, communicating, researching and developing new products, consuming products, etc. products, provide customer service, etc.

The role of marketing for consumers

Marketing activities not only benefit businesses but also benefit consumers. A business organization or a social organization cannot last long if it only benefits them but does not bring benefits to consumers. For consumers, Marketing also plays an important role in helping consumers reflect their wants and needs to businesses and organizations that will provide products to solve those needs.

The benefit of economic marketing for customers is that it helps them feel higher economic value, customers perceive more value than the cost they spend to buy goods and products. A product that satisfies buyers is one that offers more benefits than a competitor's product.

Marketing also helps create a variety of goods to satisfy the needs and wants of each customer or a specific group of customers. Marketing research, determine consumer needs about specific characteristics of the product for production planners to implement.

Marketers also create useful information to consumers by providing information to customers through advertising messages, sales messages… Buyers cannot buy products if they do not. know where to buy, price… Most of the information to consumers is thanks to the activities created by Marketing.

Marketing's role in society

From the social point of view, Marketing is considered as the whole marketing activities in an economy or a marketing system in society. Marketing's role in society can be described as providing a standard of living to society. When we consider the entire marketing activities of businesses, especially the transport and distribution activities that bring goods to consumers, it can affect social welfare.

In developing countries like Vietnam, improving the operational efficiency of wholesale, retail, transportation, and other distribution aspects is the basic principle to improve the living standards of society. In order to have good social welfare, a country must have trade and exchange with other economies.

Not only business people and corporate administrators perceive and properly apply Marketing in State management to create favorable conditions, legal environment and pressures to guide businesses from the point of view of Marketing. really. This is especially important for state-owned enterprises doing business in monopolistic industries such as electricity, water, etc. to meet the needs of customers.

Conclude

As society develops, the importance of Marketing becomes more and more important. Marketing is a bridge between customers and businesses, promoting competition and socio-economic development. Therefore, in order to survive and develop businesses, they must be market-oriented in a dynamic and flexible way. When customers become the ultimate judge of business survival, businesses must be aware of the role of customers. Profits of enterprises can only be achieved when satisfying and satisfying customer needs and then Marketing becomes a key factor to the success of the business.